Nike is debuting a fitness tracker at the Super Bowl.
The Nike Fitbit trackers will debut at halftime of the NFL Super Bowl in Miami, Nike announced Wednesday.
The tracker is powered by the latest technology and comes with features like GPS and heart rate monitoring.
The tracker is the latest piece of Nike’s fitness equipment for the event, which takes place on Feb. 7.
The company is also expected to unveil more fitness trackable products during the week leading up to the event.
Nike, the world’s largest athletic footwear and apparel company, is also releasing its first new fitness trackables in the last two years.
Earlier this year, Nike unveiled the Fitbit Flex, a device that offers an accurate data tracking system.
It is available now in the United States and Canada.
The new Nike fitness track-able will also be available on the Nike Connect app for iOS devices.
The Fitbit fitness tracker comes with heart rate sensors and GPS and a built-in microphone.
Nike said that the new Fitbit tracker will be available in three sizes: standard, large and large-plus.
It will be sold in select Nike retailers starting Jan. 10.
Nidas also released a new set of fitness tracking accessories that are compatible with the Nike Fitpoint wearable technology.
The new accessories include the Nike Flex wristband, Nike Zoom-Fit shoe, Nike Air Max 1, Nike Elite Trainer, Nike Running Watch and Nike Running Tracker.